What is Coaching?
Coaching is a professional, result-orientated dialogue about all personal and working issues. It aims to generate and expand success and personal growth, producing exponential breakthrough results through insight and action, a creative process.
The client will:
- Develop emotional intelligence.
- Focus on their strengths to create shifts that ensure their life goes in the direction they choose.
What is a Coach?
Through intensive professional training and rigorous practice a coach's single goal is to be of service to those who are ready and willing to realise their full potential.
Coaches enable clients to:
- Identify outcomes.
- Embark on an intensely personal journey of learning and experience.
- Have balance in their lives.
- Transform their behaviour from that which does not work to that which does and then take appropriate actions from that empowering behaviour.
Therapy vs. Coaching
Coaching is not therapy.
Therapy may focus on confronting, diagnosing, exposing, intervening and adjusting issues such as traumas, disorders, symptoms, pathologies, patterns and behaviours. Coaching is a potent and professional partnership that empowers people to take control of their lives as a creative process and to achieve fulfilment and personal freedom.
A coach helps a client to focus, prioritise, be proactive, clarify, brainstorm and achieve. Coaching is outcome-based and emphasises the need for balance and purpose. A coaching cycle will equip the client to explore new possibilities and overcome blocks to exercise their unique personal power in order to strategise and act, thereby creating a fulfilling and purposeful life.
CCI encourages their affiliated coaches to develop a network of other professionals such as councillors, therapists and healers in the event that they perceive that a client would benefit more from an alternative to coaching.
Coaching as an Industry
Coaching is part of the personal development and training industry, which now earns over $100+ billion a year worldwide! As a stand-alone profession, coaching has come into its own in the last few years and the South African market is fast following suit.
Life coaching is the 2nd fastest growth industry after IT in the US, according to the Sydney Morning Herald. Five years ago there were only a handful of coaches; this year the US anticipates as many as 15,000.
What Makes Consciousness Coaching® so Powerful?
Consciousness Coaching® is best explained through the analogy of growing oranges. Oranges grow better in Tahiti than in Iceland. Why? For oranges to grow, they need the right conditions - climate, soil, temperature, etc. Once the conditions are right, the growing takes place by itself. For all the positive thinking that would be possible for an orange seed to do, it could not grow in Iceland unless it had the right context, or environment - it would need a greenhouse!
For positive thinking to work in human beings, it must occur in the right mental and emotional conditions: Consciousness Coaching® creates those conditions.
Consciousness Coaching® sessions and seminars are structured to provide a greenhouse for awareness, growth and change to happen by itself. That way change occurs effortlessly because it is accepted by one's ego, whereas any change caused from outside (second-hand knowledge, or advice) gets rejected after a couple of weeks. Research shows that only changes that come about by themselves can become an integral part of consciousness and therefore will last.
Further Links
CCI Associates
